In collaboration with Superior Branding Company, I have shot, filmed, and help produce the national ad campaigns for Sumo Citrus for their 2021 and 2022 seasons.
For this ad spot, I was hired as the Director of Photography. This was a full days shoot in a studio setting. Don’t worry, we definitely ate all the fruit too.
This video for Nick was part of the same campaign. Similar to the video above, I handled all aspects of production for this series. The vertical edit was made specifically for instagram stories and other vertical social media integrations.
This was a part of a series intended to show how Sumo Citrus fits into the lifestyle and everyday life of different people. For these videos I filmed on location, co-directed, and did all of the editing/post production. I had a hand in every detail from concept to final product.
The edit here was made for hulu, youtube and other standard video formats.
These last two videos below were part of the first campaign in 2021 where I was hired as the director of photography. This campaign also included a robust photography component and had a full two paged ad in the Bon Appetit “healthyish” issue in 2021.